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Speaking as part of a panel of industry leaders at a Future of Media session on Growing a Media Business: 2025 鈥� 2030, 麻豆传媒Porn President of Audio Simon Myciunka outlined his vision for how the industry must evolve in the years ahead. He emphasised that the next five years will be defined by deepening digital engagement and building more meaningful relationships with audiences. 鈥淭he focus must be on deepening audience digital engagement. The future is about relationships, personalised experiences, knowing audiences better and serving them better. We need to really drive audience engagement across our whole portfolio.鈥�

Simon highlighted that Bauer鈥檚 strength in audio storytelling continues to drive trust and brand growth, with the most successful partnerships built on long-term collaboration and consistent investment. He said; 鈥淎udio is famous for building brands. Any well known brand has consistently invested in brand story telling and audience connection. Our most successful brand partnerships are ones we鈥檝e been working with for years. The key is trust and creating something meaningful for people that will matter in five years.鈥�

As the conversation turned to AI, Simon described it as a means to 鈥渂oost human creativity and deepen human connections鈥� and 鈥淎I should help brilliant people do more brilliant work, freeing up time for creativity, not replacing it.” He added;听鈥淭he challenge is how do you get brilliant people to do more brilliant work. The question needs to be how you can free up time and do听great work. We are using AI to boost human creativity, deepen human听connections听and create better products.鈥�

When asked how the media industry should retain talent and help them thrive, Simon said leaders must听鈥�ensure that AI is given to everybody. Start valuing people for how they think. Tasks can be automated but creative thinking can鈥檛. Rewarding people when they鈥檙e being creative and trying to grow is how we retain talent.”
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He also spoke about leadership and culture as core drivers of growth.听鈥淓mpowering听people to have autonomy to make decisions and play a bigger role in defining strategy is key to growth,鈥澨齢e said,听adding听that sustainable success comes from building environments where creativity and learning thrive.

Simon concluded that growth depends on听鈥渂uilding a culture that learns as fast as technology develops.”