29 January 2026
Magazine publishers launch Atria
New premium marketplace gives advertisers easy access to quality audiences and trusted editorial brandsÂ
Today leading magazine media publishers launch Atria, a new premium marketplace that will make it easier for advertisers and agencies to reach quality audiences at scale, in brand-safe, trusted online environments.
·      For the first time, advertisers will be able to run a single campaign across the UK’s leading trusted editorial brands of Bauer, Future, Hearst UK, HELLO!, Immediate, and Time Out
·      The new publisher marketplace, Atria, hosted by Permutive, will make it easier for advertisers and agencies to plan and book across trusted editorial environments at scale
·      Atria is powered by publisher-owned audience first party data, giving advertisers access to high-quality, brand-safe inventory and audiences all in one place
Brands include Time Out, HELLO!, Elle, Grazia, Good Food, Good Housekeeping, Empire, Radio Times, Cosmo, Woman & Home, Cycling Weekly, FourFourTwo, Mother&Baby, BBC Gardeners World, Esquire, Red, Ideal Home, Country Walking, Car, Olive, Madeformums, Runners World, MCN, BBC Top Gear and many more.
Cath Waller, Managing Director, Advertising at Immediate and Chair of PPA Magnetic, said: “Atria is a hugely positive step forward for the advertising community. By bringing together the UK’s most trusted editorial brands on a single platform, we’re making it easier for agencies and advertisers to access guaranteed quality, brand-safe environments at scale – at a time where it’s never been more important. This innovation gives advertisers a smarter, more effective and transparent way to connect with our premium audiences”.
It has been welcomed by the industry:
Chris Turner, Managing Partner, Head of Digital Investment EssenceMediacom North, and Programmatic Services Team EssenceMediacom UK commented: “Any initiative that helps agencies and advertisers access trusted, high-quality, brand safe publisher environments and audiences at scale, is exactly what we should all strive to deliver for our clients. At a time when quality and trust are rightly top priorities, this can only be a positive step for the industry.”
Michelle Sarpong, Head of Activation, the7Stars added: “Bringing multiple publishers together through one marketplace is a great initiative. This will make it simpler for agencies and advertisers to plan with confidence, ensuring quality, transparency, and scale in one place. In a market where context and credibility matter more than ever, having easier access to premium, brand-safe inventory from trusted editorial environments is a real advantage. This kind of initiative is a win for everyone.”
Charlotte Taylor, Head of Non-AV Trading, PMX Publicis “Magazine brands have always been built on trust and credibility, qualities that matter more than ever. For advertisers, having access to responsible, high-quality environments means confidence that their campaigns are landing in the right context and making a real impact.”
Advertisers and agencies can find out more at www.atria.co.uk or contact info@atria.co.uk
Press follow up contact PPA@Hawthornadvisors.com
